Dave Edwards

Experience and Specialisms

I’ve worked in financial services for over 35 years, working for a number of businesses over this time. This has included banking, life insurance sectors, product providers and distributors.

I’m a highly qualified, professional director with vast experience in all aspects of the regulated financial services sector. I have experience of senior management in distribution and operations. This included propositions, technology, business development, customer management and new ventures.

I’ve played a significant part in developing and implementing the business strategies to meet commercial and regulatory targets.

I have excellent technical knowledge across a wide range of areas in financial services, including: TCF, RDR, MMR, MCD and technology

Previous Roles

My most recent roles before joining Personal Touch include being a regional manager (Midlands – South West) with Zurich Advice Network.

I previously worked as program manager for Park Row Associates for four years. I was primarily responsible for the management and oversight of all aspects of the business, with the objective of providing a high quality and cost effective service to internal and external stakeholders. In addition, I was responsible for implementing new technology solutions, TCF across the business, the IT security policy and holistic financial planning tools. I also oversaw the launch of Park Row Annuity Service and the relationship management of major business partners.

Following this, I set up my own consultancy business, Esperto Business Solutions. The key focus for the business was designing and implementing business strategies for medium and large IFA businesses.

Our Business

Our network is all about innovation and new ideas, including technology and business solutions that will support growth and provide value for business owners and customers. We have a strong customer focus with a passion for delivering good customer outcomes. Plus, we’re always looking for ways to improve our services and proposition to be more efficient and effective.

Key Business Values

I believe that integrity and trust are paramount in doing business. To drive a business forward you need to have commitment and passion, which means doing what you say you’ll do.

Work Mantra

Excellence is key to doing business and doing business well. I believe in using the CORE approach to achieving goals. This approach encapsulates: commitment, ownership, responsibility and excellence – the key ingredients to success.


I’m passionate about seeing others succeed and sharing these successful ideas with others. Delivering financial advice is a great business, it’s motivated by the way we deliver great advice to many customers each and every day

My Vision

My vision is for us to continue to grow our business with like-minded business people. We want to focus on developing their businesses and our business, so we are able to share our successes together.

Growing our market share without compromising on quality is core to my vision of Personal Touch’s future. Our people and culture is good, we need to grow and develop these attributes to achieve our overall objectives.